Friday, 17 February 2012

The Last Kodak Moment..............

How did Fujifilm succeed where Kodak didn't?
How did Kodak's smaller Japanese rival manage to prosper, while one of America's greatest companies has faded into irrelevance and near bankruptcy?
The Economist takes an excellent look at two different companies - Kodak and Fujifilm, examining how they both managed the consumer transition from film to digital.

To read go for the detailed report of The Economist...

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