Worldwide, around 15.7 million DSLRs were sold in 2011, of which Canon sold 7.2 million, grabbing the top 45 per cent market share.
Last calendar, Canon's sales in India totalled Rs 1,525 crore, of which Rs 620 crore came from SLRs. The company hopes to touch the Rs 5,000-crore mark in India by 2015.
But the Indian market contributes only one per cent to Canon's global sales and the global leadership is looking at taking this figure to 5 per cent soon.
Canon's marketing strategy in India is concentrated on opening more of its own retail stores offering high-end cameras. The SLR user is clearly the focus customer; “the idea is to give the customer education… allow him to explore options and give him a good buying experience.”
For MORE read.................Features / Life : Canon pictures the future
Last calendar, Canon's sales in India totalled Rs 1,525 crore, of which Rs 620 crore came from SLRs. The company hopes to touch the Rs 5,000-crore mark in India by 2015.
But the Indian market contributes only one per cent to Canon's global sales and the global leadership is looking at taking this figure to 5 per cent soon.
Canon's marketing strategy in India is concentrated on opening more of its own retail stores offering high-end cameras. The SLR user is clearly the focus customer; “the idea is to give the customer education… allow him to explore options and give him a good buying experience.”
For MORE read.................Features / Life : Canon pictures the future
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